Case 3

Mountain Dew and Other Brands Use Extreme Sports to Connect with Gen Y

 In Thailand, few people that will know "Mountain Dew" as a brand of drinks. This product, which represents a challenge about the sport, and what happens after drinking this type of.

But in America, who do not know "Mountain Dew" and beverages with flavors of intense product development. The design is good advanced "Mountain Dew" was called POP Soda is a soft drinks that caffeine highest among all in America.

The reason why Mountain Dew Use Extreme Sports to Connect with Gen Y Because be due to a group of people ranging from 15-30 people that come with it. A new generation is born, with a perfect and confusion.

So targeting at Gen Y will enable manufacturers to get a better response than other groups because Gen Y is interested in any beverages. Consumer product that will be able to function. Sports is the one that will help create a positive image for the brand, as well as other types of drinks and Mountain Dew.

  
However, the products are modish. It has been very popular with consumers, I think that the use of sport as a medium for deliver a product that is a good thing. It also encourages consumers to exercise, then it Because make consumers feel confident. If they are satisfied that they drink. It enables them to exercise better.