Case 5

Negative publicity : Companies assume different Strategies to deal with crisis management

 Hello everyone, today I have to present some Knowledge about Strategic Public Relations. Nowadays, there are several strategies that can help when a problem occurs. In addition, each company has a different strategy. But today we are talking about a "Negative Publicity Strategies".

Element of "Negative Publicity Strategies" For example, 3 clause 1. Confrontation with source means You have to find the source of the problem in order to deal with it., You need to find the facts that what media. spread is not true Sometimes it's harmless and they'll apologize, the key is to state something positive that answers the negative publicity. ".

Second, Make amends. Going above and beyond to fix the problem makes people feel like your company cares about them., If damage to a product, you should expressed your responsibility "Use the feedback and state that you understand, be honest that you. had a problem, and you fixed it. ".
The third is that Acknowledge mistakes. If you're receiving negative publicity because you made a mistake, people will trust you more if you own up to any issues, rather than if you attempt to cover up what happened. 

However, you can give customers confidence and trust in your company. It will be beneficial to your business. It also enables customers to have an idea that you would invest in a long time.